Anita Wiger

Anita Wiger

Interior Design Coach & Style Advisor

About me

About me

All my life I have worked to create beauty.

For many years I ran a hairdressing salon in Gothenburg, which over time developed into an overall concept where the focus was personal style, as part of  the company Våga Vara Vacker.

I offered, among many other things, personal styling with a focus on building a functional, beautiful basic wardrobe and worked with interior design and home styling.

Meanwhile, I also worked regularly in a large international women's network, Awakening Women.
I also held courses in Lifedancing, a free form of dance for anyone who loves to move freely to beautiful music. 

All my life I have worked to create beauty.
For many years I ran a hairdressing salon in Gothenburg, which over time developed into an overall concept where the focus was personal style, as part of  the company Våga Vara Vacker.

I offered, among many other things, personal styling with a focus on building a functional, beautiful basic wardrobe and worked with interior design and home styling.

Meanwhile, I also worked regularly in a large international women's network, Awakening Women.
I also held courses in Lifedancing, a free form of dance for anyone who loves to move freely to beautiful music. 

I have spent my entire life working to create beauty.
For many years, I ran a hair salon in Gothenburg, which eventually evolved into a holistic concept focused on personal style, in the company Dare to Be Beautiful.

Among other things, I offered personal styling with a focus on building a functional, beautiful basic wardrobe, and worked with interior design and homestyling.

During this time, I also regularly worked within a large international female network, Awakening Women. I also taught Lifedancing classes, a free form of dance for anyone who loves to move freely to beautiful music.

Then life got in the way.

Then life got in the way.

My husband became chronically ill and I stopped working to take care of him and myself. We wanted to live fully, as beautifully and richly as possible with the time that was left, and we did. Everything fits and can exist at the same time - that's my mantra. 
When I became a widow, it took about 2 years of recovery and reflection.  Slowly the energy returned and the will to open up became strong. 
I started a new business again - with even greater experience and with a focus on interior design and style. 

My husband became chronically ill and I stopped working to take care of him and myself. We wanted to live fully, as beautifully and richly as possible with the time that was left, and we did. Everything fits and can exist at the same time - that's my mantra. 

When I became a widow, it took about 2 years of recovery and reflection.  Slowly the energy returned and the will to open up became strong. 
I started a new business again - with even greater experience and with a focus on interior design and style. 

Let's go deeper.

Let's go deeper.

I want to inspire you to live life to the fullest - don't wait. 

Life is here and now!

Let's create a sustainable, beautiful lifestyle together - that suits you!

I love to highlight your personal style

Grow with Wiger

Grow with Wiger

I often find that my clients actually already know what they want in terms of interior design, style, etc.  Know, but can't quite get it! There can be a thousand reasons to procrastinate and wait - sometimes it's all about timing - but if you feel it's time, I'm here for you.

I will be your practical helper.

I will be your practical helper.

Nothing is too big or too small - everything fits when you are ready for an inner and outer change. I help with exactly what you need. It can be your personal style, home decor, decluttering, creating order, structure, and if necessary, also buying complementary things. Together, we'll figure out how to make it happen and what might be hindering you from making the changes you long for and need.

Freedom.

Freedom.

My experience is that more things or clothes are rarely needed, rather less. 
When we de clutter we often find a sense of space, maybe even freedom…

Sustainable future.

Sustainable future.

Recycling and reuse are totally natural and necessary as a way of living a healthy life. We can often create new uses for things we already own. It can be about repainting a beautiful piece of furniture, moving things or rebuilding. We can remake our favorite garment that no longer fits, maybe cut it off to a better length? Let’s twist and turn and discover something new. Or maybe it’s just time to kiss it goodbye. What no longer fits can find a new home.

Yes, the possibilities are many and we will find them together. 

I will guide you through the process.

How I work.

How I work.

We start with an initial meeting where we talk about and map out your needs, either in person or digitally. Is it the home, the style or the everyday chaos that needs a little love? 

In fact, it often goes together. Maybe you want to connect and grasp the whole?

Grab whatever that no longer works?

Together we make an action plan that suits you. 

When it’s time, I will come to your home and get started, or I coach you with tools so you can do the work yourself.
The process has started! 

Where am I located?

Where am I located?

My base is in Stockholm, but I am happy to travel to you!

Contact me for a cost estimate. 

I look forward to meeting you!

Casa Portugal

In a small town on the Algarve coast is my beautiful two-family house.

In a small town on the Algarve coast is my beautiful two-family house.

There is room for those of you who are longing for recovery and rest and are in need of a person who can hold space. Together we make a plan for your exact needs. 

In a small town on the Algarve coast is my beautiful two-family house.
There is room for those of you who are longing for recovery and rest and are in need of a person who can hold space.
Together we make a plan for your exact needs.

A little about what I offer.

A little about what I offer.

One on one retreats just for you, guided by me. 

Simple morning routines with different types of focus on body & health.

Breakfast. 

Beautiful walks with access to the fabulous Atlantic sea.


You can also ad on, according to your needs.

Coaching.

Lunch/dinner.


Another option is to have exclusive use of your part of the house, fix your own routines and meals. 

Possibly with proximity to a human

(me) on the other side of the wall. 

Simply a beautiful house where you can rest, 

be at peace, enjoy…


Your part of the house contains bedroom, bathroom, living room and kitchen.

The Casa also has access to several lovely patios and terraces.


My casa is centrally located, in a quiet area close to the cozy city center. Everywhere picturesque alleys, charming restaurants but also a stone's throw from lovely beaches and fantastic nature. 

I am happy to tell you more if this tickles your curiosity.  


Warmly welcome!

Words from clients

  • I can highly recommend Anita's services. We moved from a turn-of-the-century apartment to a newly produced one. Anita had an eye for which of our existing furniture/items would fit in the new apartment and what we needed to complement. She helped us choose colors, wallpapers, kitchen doors, and countertop. Anita also helped arrange paintings on the walls. The end result was fantastic, and we are incredibly happy in our new apartment!



  • Anita har en utmärkt öga för design! Hon hjälpte mig att omforma mitt hem på ett sätt, så att det känns mycket personligt för mig. Hon har en expertöga för att sätta samman möbler, tyger och målningar så att det känns som om man lever i ett konstverk i sig. Jag hade en begränsad budget för inredningsrenoveringen, men Anita lyckades arbeta med det jag hade och åstadkomma magi. Jag är så nöjd med resultatet. Jag lever i mitt alldeles egna stiliga konstverk!


  • Anita helped me understand how little things I really need. With her help, I could reuse my favorite items and sell furniture that was actually mostly in the way…

    Additionally, we painted a wall and created an airy homely feeling. 

    I am very content!

  • On a Wednesday in March, I arrived in Lagos, wing-clipped, tired, and quite sad. Friends in Stockholm had made sure I caught the flight. A soft and warm embrace welcomed me, and then we had such beautiful and lovely days together. Anxiety came and went, but it didn't matter much; all emotions found their place. Long walks by the sea, sun and conversations. Breakfast on the terrace with green smoothies and coffee. Freshly grilled fish for dinner. Rest on the couch, good music, foot massages, yoga, and heartfelt hugs helped me unwind. I also gained a friend for life! Thank you, Anita - you are my angel on earth. Hugs & love 

  • I went down to Portugal to take a break from everything at home and to write a school assignment. Spending time with Anita in her beautiful house for a week gave me so much energy and helped me to gain important insights. I would say it was exactly the type of recovery I needed then and there. I came down to such a pleasant calm while getting a lot of new energy. Lovely week.



  • My husband and I were behind on everything!

    The move from a house to an apartment had caused our storage areas to overflow with moving boxes. 

    Similarly, the renovation of the summer cottage seemed to consist mostly of temporary solutions, furniture that no longer fits, and an unbearable feeling that everything is on pause.

    Then Anita came into our lives. 

    With her great experience, understanding, and expertise, she got us going again! She has helped us clear and sort both our internal and external stagnated messes. With joy and humor and a remarkable ability for empathy, she has been an indispensable support when things felt too big and overwhelming. 

    What has made the work extra easy is her focus on the fact that even though the goal is over there, the present moment is important. 

    To have places that are nice and organized for recovery and rest here and now. 

    Thanks to her sense of color and form, and care for us, we have a wonderful home and a much lighter and more enjoyable life. We are so grateful!

© 2024 Växa med Wiger. All rights reserved.

© 2024 Växa med Wiger. All rights reserved.

© 2024 Växa med Wiger. All rights reserved.